According to The San Francisco Globe…
“Just last week, the Alcohol and Tobacco Tax and Trade Bureau (TTB) approved 7 flavors of Palcohol, a powder-based alcohol.”
As of now “Palcohol” can not be purchased anywhere, and to our knowledge it is the first powder-based alcohol that has ever been created and marketed to be consumed for recreational purposes.
After the TTB approved Palcohol’s formula and design, some of Palcohol’s labels were released to the public by TTB. Naturally, the web blew up asking questions about what powder-based alcohol is? and where to buy it?
Although “Palcohol” has not officially announced when their product will be for sale to the public, they are definitely building interests with ads like the one below…
“We’ve been talking about drinks so far. But we have found adding Palcohol to food is so much fun. Sprinkle Palcohol on almost any dish and give it an extra kick. Some of our favorites are the Kamikaze in guacamole, Rum on a BBQ sandwich, Cosmo on a salad and Vodka on eggs in the morning to start your day off right. Experiment. Palcohol is great on so many foods. Remember, you have to add Palcohol AFTER a dish is cooked as the alcohol will burn off if you cook with it…and that defeats the whole purpose. “
But let us not get too ahead of ourselves. Although Palcohol’s website clearly states that the TTB has given their product approval, many online are not so sure.
According to massappeal.com…
“The approval for Palcohol was issued in error.”
The approval was “issued in error” according to Mass Appeal’s website because apparently there was some discrepancy between how much powder was actually in the packets and what the label said was in the packets.
If Palcohol’s claims check out though and the product is approved, Palcohol will still have many issues before reaching the market.
Firstly, powder-based alcohol is new to the public so consumers must be educated on how to use the product safely. Also, if Palcohol continues to be successful competitors will inevitably emerge (likely big players from large alcohol companies). Thus, it is likely that the brand “Palcohol” will not remain the face of powder-based alcohol unless they have a patent for powder-based alcohol that wont allow competitors to design their own powder-based alcohol product/formulas.