Tag Archives: incom

Beijing’s Simple Yet Effective Idea to Get People to Recycle (Video)

China has become notorious in recent years for its high levels of air pollution. This, however, is only one of many issues facing China as the country’s middle class continues to grow.

Beijing, China’s capital city, is home to around 20 million people. As a result, the city produces a lot of trash.

On a number of occasions, academics have attempted to estimate just how much trash Beijing produces. They have all failed, due in large part to the fact that the massive trash collection industry in China is extremely unorganized.

So back in 2012, the government of Beijing came up with an innovative solution to their trash problem: reverse vending machines that reward people who recycle with credits that can be applied to phone cards or public transit costs.

A woman uses one of the new kiosks in a Beijing subway station (Courtesy of CCTV)

The machines are equipped with scanners that can identify what type of bottle you are recycling to determine its value. More valuable bottles get you more credit.

Beijing has contracted Incom, the company building the kiosks, to build 100 of the machines across the city (Incom thinks the number will eventually be in the thousands).

34 kiosks have been built so far. Check out the video below to see one of the machines in action and hear how local people are responding to them:

(h/t Pangea Today, The Guardian)

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